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SCREAM OR SUGAR
Brand Strategy & Visual Design
Scream or Sugar is a conceptual record label that unites music and design through a cohesive visual identity. The project focuses on branding, merch, and creative direction for the Alternative and Hardcore scene, emphasizing collaboration and storytelling.
Date
March 2025
Scream or Sugar is a conceptual record label and lifestyle brand that fuses alternative music, coffee culture, and design into one cohesive experience. This project showcases a full visual identity system including logo design, packaging, merch, and digital assets. All developments were crafted to capture the raw energy of underground music while maintaining polished, brand-driven cohesion. Scream or Sugar reflects my passion for crafting thoughtful, cohesive visuals that bring a brand’s world to life.
